Dr. Hunter Smith, after graduating dental school to become a General Dentist, co-founded GPS Dental in 2015 with Dr. Will Little. By partnering with Will in their hometown of Jonesboro, Arkansas, GPS was founded on the idea of creating real, meaningful, and lasting equity partnerships with dental clinicians around a dental support organization that could add value to all areas of their non-clinical needs. Hunter graduated college from Arkansas State University in 2010 with a Bachelor’s degree in Pre-Professional Studies with a Biology Emphasis and a minor in Chemistry. He went on to earn his Doctor of Dental Surgery degree from the University of Tennessee Health Science Center’s College of Dentistry in Memphis in 2014. Hunter has been married to his high school sweetheart, Nan, since 2012. Together, they have two sons, Brady and Win. Outside of traveling and spending time with his family, Hunter enjoys playing and watching golf and tennis, collecting watches, trying to keep up with the popular TV shows, laughing at memes, and smoking a cigar by his well-made fires.

Dr. Will Little graduated dental school from the University of Tennessee in 2013 and moved back to his hometown of Jonesboro, Arkansas to practice clinically with Dr. Ron Burnett. In 2015, Dr. Little teamed up with his college and dental school friend Dr. Hunter Smith to co-found GPS Dental. Since then, he has worked to build quality partnerships with great clinicians in exceptional practices across the country. GPS Dental was built on the foundations of clinical autonomy and transparency between the DSO and our clinicians. Dr. Little works everyday to protect the practice of clinical dentistry while creating value to the partners of GPS. When he is not working for GPS and their partners, you will most likely find him on the golf course. With a passion for golf course architecture, he enjoys playing at new courses all over the country. He also loves to duck hunt across Northeast Arkansas, and spend time with his family on Greers Ferry lake. Together, Will and his wife Brynn have three children, John David, Jack and Emma James.

Justin is the CFO for GPS Dental and is a seasoned professional with over 20 years of experience in the industry. Graduating in 2001 from Lipscomb University with a degree in Accounting, Justin began his career in accounting and served in several multi-site, private equity backed healthcare companies. Prior to joining GPS Dental in October 2022, Justin served as SVP of Finance from 2017-2022 for Covenant Physician Partners in Nashville and the VP of Accounting from 2011-2017. During his tenure, Justin helped the company grow from 6 locations to 100+ and was the lead in finance during the recapitalization with KKR in 2017. Leveraging extensive financial acumen and executive leadership, Justin is adept at leading strategic financial initiatives, overseeing fiscal operations, providing robust guidance and direction to optimize financial performance and ensure compliance with industry standards. Justin spearheads complex fiscal strategies, steers the company toward sustainable growth and maximizes shareholder value. Justin’s goal is to foster a stable and thriving financial infrastructure within the organization. Outside of work, Justin enjoys spending time with his two kids, Coleman and Greer, and outdoor activities.

Holly is the COO for GPS Dental, originally an Atlanta native, she now lives in Nashville with her family, her husband, Chad, and her two children, Griffin and Davis. Graduating in 2002 from Kennesaw State University with a Bachelor’s in Computer Science, Holly chose a different path and has worked in healthcare for almost 25 years. A results-driven professional with a passion for strategic leadership and team empowerment, Holly thrives in navigating dynamic business landscapes. With a proven track record in spearheading high-performing teams, Holly is adept at fostering innovation, driving change, and achieving ambitious goals. Her visionary leadership style, coupled with a knack for inspiring and developing talent, has consistently delivered impactful results across diverse specialties. Prior to joining GPS Dental in November of 2022, Holly served for 5 years as the SVP of Operations for Extremity Healthcare (65 locations) which was subsequently acquired by Upperline Health (130 locations) in 2021. Recognizing her talents and the impending challenges that would arise with the addition of 65 practices, Upperline moved Holly and her family to Nashville and appointed her SVP of Operations. Holly handled the integrations of the two groups and successfully combined and centralized service lines, developed an operations team covering practices in seven states, and proved to be a valuable member of the business development team. In her free time, Holly is an avid fan of college football and enjoys live music.

Alicia is a CPA and the Chief Accounting Officer based in Mansfield, Texas. As a certified public accountant and a personal financial specialist, Alicia ensures that the organization’s debits equal their credits. She prefers to dig her boots in and get the job done. Procrastination is never on her agenda. Alicia follows the philosophy, “If you don’t know, ask!” Teams that lean on each other’s knowledge are always the ones that thrive. Alicia values hearing her team’s pain points as it allows her to work with them to alleviate those frustrations. In the future, Alicia aspires to continue working, building efficiencies in GPS’ accounting processes and maintaining the high quality of the organization. When she’s not working, she spends her time at the ball fields.

Sarah Glomski, Executive VP of Operations based in Jonesboro, AR, holds a BBA in Business Management from the University of Mississippi. Beginning her journey in the dental industry in 2009, Sarah quickly advanced through administrative roles within GPS Dental, gaining expertise in Operations, Conversions, Transitions, Insurance, RCM, and Accounts Payables. With a steadfast commitment to excellence, Sarah now leads collaborative efforts across departments and Regional Directors to optimize workflows and achieve partners’ short-term and long-term goals effectively. Married to her husband, Adam, for over 20 years and blessed with two boys, Clay and Alex, Sarah finds joy in traveling and spending quality time with her family. As GPS Dental continues to grow, she remains dedicated to providing unwavering support to partner doctors, helping them fulfill their objectives within the GPS Dental network.

Cameron is the VP of Market Operations based out of Rhode Island. Cameron’s degree is in CDA, however she has been in the dental operations field for over 25 years. Cameron is a Founding Member of the RI Oral Health Commission and a member of AADOM (American Academy of Dental Office Managers). Cameron believes that leadership is about being a servant first. Cameron is married with 2 children, is an avid reader, enjoys renovating houses in her spare time.

Bio coming soon!

Justin Davis holds a Bachelor of Science in Business from Montana State University and a Master’s Degree in Finance and Financial Law from the University of London, London School of Economics and the School of Oriental and African Studies. His career spans finance and strategy roles, from institutional asset management in Boston to non-profit development in Montana, banking executive leadership in Minnesota, and multi-site DSO Chief Financial Officer roles in Oregon. Over the years, he has built a reputation for driving scalable financial operations, supporting private equity partnerships, and leading data-informed decision-making across growth-stage organizations.

Justin has led finance functions supporting strategic expansion, capital deployment, and performance improvement. Notable achievements include turning around profitability at Timber Dental through disciplined expense controls and revenue accountability, increasing market share as a Regional Bank President, and helping secure a historic $50 million donation as Director of Development for the College of Engineering. He is a founding member of a DSO financial executive group and focuses on consultative leadership to drive growth, performance, and enterprise value.

As Senior Vice President of Finance at GPS Dental, Justin helps lead the financial strategy, planning, and operations of a rapidly growing Dental Service Organization. He works closely with executive leadership and investors to drive sustainable growth through disciplined financial management, M&A evaluation, and data-enabled decision-making. Outside of work, he enjoys outdoor adventures with his family, including fly-fishing, sailing, and skiing, and remains actively engaged in community service and mentorship through the Boy Scouts of America and other civic organizations.

Chrissy Keefe brings over 15 years of experience in the healthcare business space, with a career that began in pre-hospital care as an EMT in Phoenix, Arizona. After moving to Tennessee in 2010, she transitioned into business healthcare, where she discovered her true passion—corporate training and learning & development.

Her background spans patient registration, insurance collections, hospital management, and corporate education, and she has led training teams for both large hospital systems and multi-state, equity-backed organizations in podiatry and pediatrics. Chrissy holds a Bachelor of Science in Professional Studies with a focus in Healthcare Administration from Middle Tennessee State University and a Master of Science in Leadership and Management from Western Governors University. She is also a Certified Ntrinsx Trainer and a Certified Results-Based Creative Learning Strategist.

At GPS Dental, Chrissy oversees the learning culture and strategy for the organization, designing programs and systems that foster curiosity, growth, and engagement. Guided by her belief in the power of kindness and the importance of meeting learners where they are, she is dedicated to creating an environment where every team member can succeed.

With an expansive career spanning over two decades in the dental management and billing industry, Heather has established herself as a visionary leader and expert in Revenue Cycle Management.

Currently, as the VP of Revenue Cycle Management at GPS, Heather is focused on the implementation of a standardized operating process to centralize insurance and patient billing across the organization. Her strategic approach involves developing efficient workflows, structuring staffing to optimize revenue, and overseeing the RCM department.

Previously, Heather served as the OMS Operations Coordinator at Dental ClaimSupport (DCS), where she led and supervised a dynamic dental billing team, ensuring the success of dental practices across the United States. She played a pivotal role in consulting for general dentistry clients, DSOs, and oral surgery practices, both onsite and virtually. Heather also built and managed an Oral & Maxillofacial Department from the ground up, recognizing and addressing the industry’s need for specialized expertise in Oral Surgery billing.

Before her time at DCS, Heather was the President of Atlantic Dental Management Corporation. She oversaw one of Volusia County’s largest private general dental practices, managing all financial responsibilities, supervising patient flow, handling payroll, and ensuring excellent patient care. Her leadership and management skills were crucial in maintaining the practice’s high standards for many years.

Heather went to Daytona State for Business Administration and is happily married with three children. During her free time, she is either on the beach during the summer or skiing in Colorado with her children during the winter. Any activity outdoors is where Heather loves to be.

Deana brings over 30 plus years of experience in the dental industry with a background that spans dental consulting, oral surgery, HR leadership, and operations. Before joining GPS Dental, she had the opportunity to serve as the Office Manager for William R. Little, founder and Co-CEO of GPS Dental, at his practice, JDC, from 2016 to 2018. The experience helped shape her understanding of the day-to-day challenges and opportunities within a dental practice and laid the foundation for the next chapter of her career.

In 2018, Deana joined GPS Dental as the EVP of Human Relations, where she helped lead the development of our HR infrastructure, supporting our teams across more than 100 practices in multiple states. She focused on building strong systems around employee engagement, training, and organizational culture during a time of rapid growth and change.

Today, Deana proudly serves as the EVP of Doctor Relations. In this role, she helps support our associate and partner doctors by fostering mentorship, clinical collaboration, and a strong peer-to-peer support network. She works closely with our Clinical Council Director, Clinical Council Members, and our Leadership Team to ensure our doctors feel connected, empowered, and equipped to lead thriving teams and deliver exceptional patient care.

She is passionate about building relationships, supporting others in their growth, and contributing to a culture where our doctors feel valued and heard.

Outside of work, Deana is blessed to spend time with my beautiful family. She’s been married to her best friend for 39 years, and they have two wonderful daughters, Lori and Sarah, and four beautiful grandchildren, Averi, Bentley, Hayes, and Hattie. When Deana is not with them, she enjoys playing tennis, my favorite way to recharge.

Dr. John Friedmann earned his Bachelor’s degree and Doctor of Dental Surgery (DDS) from the University of Tennessee, followed by an Advanced Education in General Dentistry (AEGD) residency at Virginia Commonwealth University (VCU).

After several years in private practice, Dr. Friedmann partnered with GPS Dental. While he no longer practices clinically, he remains actively involved with his practice in Hermitage, Tennessee, and now serves full-time as Clinical Director and Partner. In this role, he focuses on developing clinical leadership, enhancing doctor support systems, and shaping a culture rooted in growth, collaboration, and shared purpose.

Dr. Friedmann believes in creating environments where dentists are empowered to lead fulfilling careers. His philosophy centers on mentorship, continuous learning, and strong clinical and organizational culture—because when doctors thrive, patient care thrives as well.

He is a member of the American Dental Association (ADA), Tennessee Dental Association (TDA), and the Academy of General Dentistry (AGD). A Nashville native, he enjoys spending time outdoors, traveling, and continuous personal and professional growth.

Cassidy graduated with a BBA in Entrepreneurship and Strategic Management from the University of North Texas. He spent almost 12 years as a retained recruiting consultant providing comprehensive recruitment services and consultation for entities ranging in size and scope from single provider practices to 1,200-bed teaching hospitals, and several different DSOs.  In 2020, Cassidy shifted his entire focus to Dental, and in 2021, Cassidy was retained by GPS to direct doctor hiring on several critical needs.  In December of 2023, Cassidy made the transition from being a GPS vendor to officially joining GPS as the Vice President of Recruitment.

While in the highly competitive Retained Search industry, Cassidy was promoted 6 times, achieved Recruiter of the Year 4 consecutive years, and on a team of 11 producers, accounted for over 33% of their total revenue by himself over a 4-year period.

Outside of work, Cassidy is a husband, father, avid fisherman, and accomplished studio and live musician.

Jake Thomas is the Senior Director of Financial Planning & Analysis (FP&A) at GPS Dental, bringing a wealth of experience in financial operations, reporting, and strategic planning. Based in Nashville, Jake holds a finance degree and has built a diverse career across multiple industries, including healthcare, automotive, e-commerce, and corporate restructuring.

He began his career in consulting, specializing in financial operations for employed medical groups before transitioning to the automotive sector, where he implemented national reporting processes and profit improvement programs. Jake then spent time at Amazon as a Finance Manager, overseeing a $1.1 billion annual budget. He later moved into restructuring and sell-side advisory work, including successfully raising $3 million in two weeks for a distressed modular housing company.

At GPS Dental, Jake focuses on financial reporting, budgeting, forecasting, and identifying practice performance opportunities. He leverages financial modeling to support various recapitalization scenarios and provides strategic analysis for finance and operations teams.

Beyond his professional work, Jake serves as a board member for the Lipscomb Business Alumni Board and the Turnaround Management Association, where he mentors business students and provides career guidance. In his free time, he enjoys traveling, grilling, CrossFit, and spending time on his family farm. Dedicated to continuous growth, Jake is passionate about developing into financial leadership positions and driving success at GPS Dental.