GPS Dental, a rapidly expanding dental services organization (DSO) supporting more than 100 practice locations across the U.S., announced a strategic partnership with Liine, the AI-powered marketing analytics and ad optimization platform built for high-performance dental organizations. The collaboration has already driven significant gains in new patient bookings, digital advertising efficiency, and operational insight across the GPS Dental network.
By integrating Liine’s technology into its marketing operations and multi-channel marketing strategy, GPS Dental can capture real-time call intelligence, optimize paid search at the conversion level, and track marketing success using true production data, not just leads. This ensures that marketing dollars directly translate into booked appointments and patient value throughout the network.
Results of the partnership to date include:
• 79.5% increase in new patient bookings driven through Google Ads campaigns
• 25% reduction in cost-per-booking across the GPS Dental network
When examining four of the top-performing practices within the group, the impact is even more pronounced:
• 164% increase in new patient bookings
• 64% decrease in cost-per-booking
“These results are transformative,” said Bradley Blaser, Co-Founder and CEO of Liine. “Our partnership with GPS Dental proves what’s possible when technology and marketing move in lockstep. By capturing insights with AI, auto-optimizing PPC campaigns for booked appointments and measuring success with actual production data, we’re setting a new standard for how DSOs scale new patient acquisition. And the results speak for themselves: bookings are up, cost per booking is down, and most importantly, more patients are being connected to excellent care.”
GPS Dental’s leadership echoed this sentiment, noting that the partnership supports the organization’s mission of empowering clinicians with autonomy while strengthening marketplace competitiveness.
“At GPS Dental we rigorously vet and source only the most impactful tools for our practices, and Liine hasn’t just lived up to those standards, it’s exceeded them,” says Britney Long, EVP of Marketing for GPS Dental. “For the practices that have adopted the technology we’re seeing measurable improvement across bookings and ROI (while maintaining full compliance with privacy and data protection standards). And as more of our partners see those results firsthand, we expect many more to tap Liine’s platform soon.”
“Liine gives our practices clearer insight and stronger results from their marketing,” said Kyle Moreno, Director of Practice Level Marketing for GPS Dental. “It’s helping us drive new patient growth in a way that is both measurable and repeatable.”
The partnership is now fully deployed across GPS Dental’s national footprint and will continue to evolve through ongoing analytics, campaign optimization, and shared insights.
About GPS Dental
GPS Dental is a dentist-led support organization that partners with practices across the U.S. to help them grow while preserving full clinical autonomy. Founded by Dr. Hunter Smith and Dr. Will Little, GPS Dental provides operational, marketing, and administrative support tailored to the unique needs of each practice, allowing dentists to focus on delivering exceptional patient care rather than managing administrative and operational complexities. With flexible partnership structures and a commitment to long-term relationships, GPS Dental equips its more than 100 partner practices with the resources, guidance and freedom needed to thrive in today’s competitive dental landscape.
About Liine
Liine is an AI-powered marketing analytics and ad optimization platform built for growth-focused dental organizations. By converting phone calls into actionable insights, integrating with practice management systems, and optimizing marketing for booked revenue, not clicks, Liine helps practices maximize marketing efficiency and grow smart.
Media Inquiries:
Lindsay Irvin
Director of Enterprise Level Marketing
lirvin@gps.dental
(501) 791-4422